Logista: Launch of the Communication Campaign to Celebrate 20 Years in Italy
“Logistics of Emotion” combines the concept of logistical efficiency with the ability to evoke emotional responses, benefiting the entire supply chain
Roma, 26 February 2025
Logista, the leading distributor of products and services for points of sale in Europe, is launching “Logistics of Emotion” to celebrate 20 years of operations in Italy. This journey began in 2005 with the distribution of tobacco products and has since diversified to meet the evolving needs of local commerce.
The campaign integrates the concepts of efficiency and innovation with the ability to create interactions and emotional responses, showcasing the company’s ability to go beyond traditional logistics and build connections that simplify the daily lives of millions of people.
Reach, innovation, diversification, and sustainability are the pillars of Logista. These elements have been reflected in four different print advertisements and brought to life in the institutional film, which, in a crescendo of emotions, reveals Logista’s true source of inspiration: the pride of being close to millions of people in their everyday lives.
Supported by a strategic plan across major industry media—both print and digital—the campaign will be promoted on Logista’s website and social media channels, as well as at all planned events through December 2025.
The campaign was presented to stakeholders on February 12 during the event celebrating Logista’s 20 years in Italy.
Founded in 2005 with the acquisition of Etìnera, the logistics division of Ente Tabacchi Italiani (ETI), Logista Italia is now a key player in the industry, operating a vast network that reaches 100% of Italian municipalities each week, supplying over 60,000 points of sale. With three hubs and approximately 90 transit points, it has developed one of the largest logistics and commercial networks in the country, handling four million orders per year.
To commemorate this milestone, an “Anniversary Logo” has been created, symbolizing 20 years of excellence and innovation. This distinctive emblem, featured across all campaign touchpoints, visually represents Logista’s ongoing commitment to redefining distribution standards and creating value for the entire supply chain.
Federico Rella, Vice President and Corporate Affairs Director of Logista Italia, comments: “Logistics is not just a set of processes but an ecosystem of experiences. With ‘Logistics of an Emotion,’ we want to tell the story of our evolution—from a simple distributor to a strategic partner. Every new challenge has been an opportunity to grow, innovate, and diversify, always guided by our commitment to positively impacting the communities we serve.” He concludes: “A special thank you to all the people at Logista who have made this success story possible over the years.”
Credits:
“Logistics of Emotion”
Direction and Coordination: Logista Italia, Corporate Affairs
Agency: Yes I am
Video Production: La Lanterna Rome
Media Planning: SEC and Partners
Informazioni su Logista
Logista is the leading integrated distribution operator for points of sale in Europe. In Italy, it has built one of the largest local logistics and commercial networks and is recognized as an efficient and neutral partner. With over 90 warehouses, it supplies 60,000 points of sale across the country, ensuring approximately 15 billion euros in annual tax revenue for the state. Logista is committed to numerous sustainability initiatives aimed at minimizing the impact of its business, considering the environment, communities, and enterprises in a vision of mutual development. Follow Logista on LinkedIn and learn more at logista.it
Logista Press Office
SEC & Partners
Susanna Caruso
06 3222712 / 335 1043199
Logista Italia
Riccardo Schiavon, Communication & External Relations Manager
349 224 4375